Content strategists are the invisible hand guiding how information flows between companies and their audiences. They map out the entire journey of content, from the first tweet a customer might see to the final purchase confirmation email.

At its core, internal communications (IC) is how information flows within an organization. But today, it's evolved into something far more sophisticated than just passing messages up and down the corporate ladder. Modern IC is about creating connections, driving engagement, and building culture in an increasingly digital workplace.