Chevron

I spearheaded the comprehensive content strategy overhaul of Chevron's digital flagship, transforming a static corporate presence into a dynamic storytelling platform. By reimagining the homepage architecture and implementing a data-driven content framework, I drove a 75% surge in user engagement. The redesign strategically spotlights Chevron's key business narratives through compelling visual storytelling and streamlined user pathways, particularly emphasizing their innovation in energy technology and global operations. My approach balanced corporate messaging with user-centric design, ensuring that essential business communications cut through while maintaining an intuitive user experience.