The Permian basin landing page presented a unique opportunity to transform dense technical content into an engaging digital narrative. I led the reimagining of this crucial asset page, shifting away from text-heavy, technical descriptions to a visual-first approach that tells the Permian story through interactive elements and clear, concise messaging. By improving the readability score and implementing a user-friendly information architecture, we created an intuitive journey that makes complex operational information accessible to various stakeholders, from investors to community members. The streamlined design maintains the technical depth our professional audience expects while presenting information in a more digestible, engaging format.